Managing Airline Operations Essay Example | Topics and Well Written Essays - 1500 words

Managing Airline Operations - Essay Example From this discussion it is clear that  the two companies, easy jet company, and the Singapore airlines are both operating on competitive priorities to enable them fit efficiently in the market. The EasyJet Company has focused on low cost air flights. In fact, they were regarded as the cheapest European airline. The low cost priority has enabled them to compete favorably against giant players in the same field.   Also in their competitive priorities, the company has chosen to use identifiable marketing and operational techniques. Such techniques include the use of one type of aircrafts, rapid turnaround time, no in flight meals, and provision of cost conscious customer care services.  This paper outlines that  Singapore airlines as well are utilizing competitive priorities to operate well in the market. Some of the competitive priorities of this company include being positioned as premium carrier that has engaged in high quality services as well as high level of innovation in their service delivery charter.   The company is thus emphasizing on profitability rather than its size. In order to achieve these competitive strategies, the company has embarked on a number of internal organizational practices which enables it stay on top in the market competition and fight for the lion share of the market segment.  Some of the organizational strategies include continuous development of people and maintaining a consistent service design.